Damn It Feels Good To Be A Nerd: Marvel’s S.H.I.E.L.D
Being a nerd is about knowing. It is about getting sly references, it’s about recognizing characters finn balor shirt design from their voices or their weapons earlier than they step absolutely into body. It’s about arguing over plot holes, moral codes, and superhero powers.
This week on the premiere of Agents of S.H.I.E.L.D. Marvel allowed everyone to play the nerd for the evening, and not just the nerd elite. Marvel allowed us all to flex our growing nerd muscles. And for one hour, damn it felt good to be a nerd.
On the premiere of S.H.I.E.L.D.leader Joss Whedon and crew skipped the exposition and as an alternative relied on viewers’ previous knowledge of the Marvel Cinematic Universe and different nerdy content. Instead of a boring lecture on the Marvel world, the present as a substitute simply rushed into it. The outcome It felt like a bunch of inside jokes that we were all in on.
The present was loaded with fun references and puzzles for probably the most casual and the nerdiest of Marvel fans to solve. S.H.I.E.L.D. title dropped Nick Fury, Venture Pegasus, Romanoff, The Battle of new York, Extremis, Chitauri, but did not explain more. It confirmed the six Avengers however never blatantly — instead displaying them as toys, shots of their weapons, or on background video screens. It featured references to Iron Man and Stark Industries with out hitting viewers over the head with it.
Viewers discovered themselves naming the superheroes as they saw their weapons, identifying Chitauri and Extremis tech, and pointing at the screen whispering to their pals, “see the Stark Industries brand on the bus.” The show even gave new fans a few nerdy alternatives to “get it” through other nerd references with the traditional Spiderman “With great power comes …” quote, saying the scientific identify of truth serum before the generic name, and Agent Coulson’s Back to the long run car.
The end result: the episode made us really feel part of a nerdy universe. We felt the S.H.I.E.L.D. world was our area. And we felt good about that.
In a recent survey, I discovered that ninety seven % of people who’ve seen an Iron Man film may recognize Tony Stark as Iron Man’s identity in a multiple choice query. The survey was part of a bigger experiment on how knowledge about content material affects enjoyment of the content. The purpose is that even informal Marvel viewers have developed enough inside knowledge and terminology to change how they relate to and experience Marvel content.
A wealth of analysis reveals folks use inferences about their own knowledge and habits to determine what they like and what they need to watch and buy. The S.H.I.E.L.D. premiere made it abundantly clear to viewers that that is one thing they know lots about and like.
Joss Whedon gave us the opportunity to rejoice our nerdiness. He could have delved deep into the lore and launched obscure comic e-book characters, however he did not. As a substitute he let us take pleasure in our current superhero data. That knowledge will develop at completely different levels for different followers because the show continues, but most importantly the premiere was a celebration of what we already know.
Generally, this is what’s so fun and powerful in regards to the Marvel Cinematic Universe. As we eat an increasing number of of it, we do not get bored of it. As a substitute we develop a information set and a little bit bit of a nerd identification that makes watching any new movie, Tv present, trailer, or quick increasingly pleasing. Even re-watching the motion pictures has develop into more fun for people like myself, who over the past decade have grow to be educated of the Marvel Universe from reveals, discussions, and even Wikipedia articles, so re-watching the motion pictures permits myself and others to notice more of the Marvel mythology.
Marvel does an ideal job balancing the wants and needs of each new fans and previous comedian ebook followers. For example, the promoting for Thor: The Darkish World’s has largely centered on the two blockbuster characters Thor and Loki. The advertising has not prominently characteristic Malekith the Accursed, the true large baddie in the film. Yet, the promoting has finn balor shirt design sufficient of this obscure character performed by former Physician Who actor Christopher Eccleston, for true nerds everywhere to get excited about.
However, nothing exhibits Marvel’s try and allow us to enjoy our “nerdiness” than how Loki was presented in the Thor: The Darkish World teaser trailer. In probably the greatest means any character has ever been introduced in a trailer, Loki’s iconic voice utters over a black screen, “You should be actually desperate to come back to me for assist.” Nerds in every single place instantly welled up with pleasure. They realized who was speaking and it crammed them with anticipation. And on prime of that they felt so excited to acknowledge Loki before being shown him. They acquired the chance to shout with pleasure in their thoughts or to whisper to their pal “Loki!” earlier than the trailer confirmed his face.
Marvel knows that being a nerd is not just about watching, it’s about participating. Even when you do not costume up like a superhero and go to Comic Con, Marvel has given you many ways to take part in their universe and feel at the least faintly nerdy. And are available on, admit it, it feels variety of excellent to be a nerd.
Troy Campbell is a shopper psychology researcher at Duke University. He also loves being a connoisseur of nerd content. By some great fortune he’s now dwelling the dream, working to scientifically perceive why people get pleasure from movies and different content material. His aim in research is to help folks take pleasure in their content more and help businesses and artists create content material folks will love more.
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